The Story

From the epicenter of World Textile Industry, Istanbul, our stylists’ hearts and heels are in sync with today’s fashions.  Our online team is constantly working to create a truly innovative shopping experience for our customers. We pride ourselves on providing our customers with a wide variety of high end gowns. Neck deep in the latest trends and fabrics, our creatives love to share a peek inside top designer showrooms, with exclusive photo shoots and exciting fashion insights. Behind the scenes, our programmers are working to help you find your perfect dress with a few clicks through our advanced search options. We may all share a passion for fashion, but our Oleada family has three things in common:

1) An unrelenting love for exquisite gowns.
2) A desire to make high fashion truly accessible.
3) A great deal of admiration for the city’s vibrant fashion scene.



Behind the label

Oleada is a slow fashion label embracing a new movement. Our name is taken from the Spanish for wave, a word in complete harmony with our ethos; there are no fleeting one-wear moments here, instead, our timeless wardrobe staples are intentionally designed and ethically crafted.

Each piece we make is part of a change in pace and purpose across the industry – this is fashion with longevity. Made to be part of your moments today, tomorrow and beyond, Oleada is more than a label. We’re a community that appreciates the pieces in our wardrobes, reaching for them affectionately, year after year.

For our clients

Our slow fashion approach means that from the very first sketches, we focus on imagining pieces that will become timeless wardrobe staples. We feel that when it comes to your wardrobe, less is more; if you shop smart and invest in quality over quantity, you’ll be presented every day with pieces that go beyond trends.

Spirit of collaboration

From the beauty of the Med to cities that charm the soul, the postcards of our founder’s most-loved locations inspire our pieces and draw upon Ruby’s own personal style. Made to last in fabrics and materials that feel just as good as they look, like linen and cotton, and in designs dreamt up to work across seasons, think flattering silhouettes and shapes you can rely on, Oleada collections are imagined to be a part of your wardrobe for the long term.

Let’s have a chat!

Our stylists are available to assist you with any stylist questions via chat, phone or email. Ask them about the latest styles, trending colors, availability and how to accessorize your look. Browse our customer comments and see what others think of our dresses and gain the confidence you need when shopping with us. We believe an informed decision is always in style!

Get in Touch